NICHII X MICA SA ☺
NICHII X MICA SA ☺
Nichii Saudi Arabia is the regional extension of the Malaysian fast-fashion brand Nichii, offering trend-forward, affordable womenswear that blends everyday wearability with a chic, youthful edge. The brand targets fashion-conscious women in their late teens to early thirties who enjoy experimenting with seasonal trends while keeping their style accessible and practical. Alongside Nichii, Mica serves a slightly more refined audience—women who prefer clean silhouettes, elevated basics, and wardrobe staples with a modern, minimalist touch.
Contemporary fashion made accessible.
Year
2022-2025
Role
Fashion Designer
Category
Womenswear
Q1/Q2 — Ramadan & Haj Collection
ABOUT THE COLLECTION —
In Saudi Arabia, Ramadan is a time of reflection, prayer, and evening gatherings with family and community. This collection was designed to reflect that balance — modest yet elegant pieces that move effortlessly from quiet daytime moments to festive iftar evenings.
Departing from the usual muted tones, this season’s palette draws from soft pinks, warm rose, and bold fuchsia hues, inspired by blooming florals — symbolizing grace, renewal, and feminine strength. Floral prints are subtly integrated to bring a sense of softness and festivity, celebrating the beauty of the season in both spirit and style.
Q3 — Back to Work Collection
